BEST PRIVATE SECTOR ADVERTISEMENT
An advertisement for any vacancy in any private sector organisation, in any industry sector (for example - call centres, retail, financial services).
BEST PUBLIC SECTOR ADVERTISEMENT
Sponsored by Eglinton
An advertisement for any vacancy in local / central / national government agencies, education, health and uniformed services.
BEST COPY
An advertisement for any vacancy in charity, social care, housing or voluntary care organisation.
BEST CHARITY / NOT FOR PROFIT ADVERTISEMENT
Sponsored by O2
Best copy in a recruitment advertisement from any sector.
BEST ART DIRECTION
Best art direction in a recruitment advertisement from any sector.
BEST ONLINE ADVERTISEMENT
Sponsored by s1jobs.com
Any form of online media used to directly advertise a vacancy or to direct potential employees to a recruitment website or event.
Eligibility extends to display advertising (eg - banners, buttons, sky scrapers, overlays, MPUs) email and viral marketing.
The judges will be looking for you to demonstrate:
- creative approach
- response generated (in terms of click through and data capture)
BEST OUTDOOR AND AMBIENT MEDIA
Sponsored by
Feather Brooksbank
Any form of outdoor or ambient media used to recruit staff for any sector / discipline.
BEST CAMPAIGN
A campaign of advertisements to recruit staff, which must include a minimum of two different media.
OVERALL ADVERTISING EFFECTIVENESS AWARD
Sponsored by The Royal
Bank of Scotland Group
The judges will be looking for demonstration of the success of a particular recruitment communications campaign. Please complete the separate entry form enclosed for this category.
OUT OF SCOTLAND AWARD
The best of British is celebrated with this award, which is open to any agency, client or consultancy to submit their best recruitment advertisement of the year, in any print medium outside Scotland, for any vacancy outside Scotland.
RECRUITMENT CONSULTANCY OF THE YEAR
Sponsored by
Barkers Scotland
Please submit a paper (maximum of 1,000 words) outlining the performance of your company in 2006 / 2007*. This must
include detail on the nature of your business, current market positioning and an up to date client list, with details of
clients which have been added in 2006 / 2007.
The judges will be looking for you to demonstrate, with examples:
- The challenges you have overcome as a business in 2006 / 2007
- Ways in which your business has been innovative
- Any services you have added and the impact these have had on your business
- The results of client feedback
- The successes you have achieved as a business in 2006 / 2007
*All information received will be handled in the strictest confidence.
CLIENT OF THE YEAR
Sponsored by TMP
Agencies and consultancies are invited to nominate the client they feel deserves recognition for their innovative approach to recruitment. This submission should be a paper of not more than 500 words with specific examples relating to the nominated individual.
BEST STUDENT RECRUITMENT CAMPAIGN
Sponsored by Fraser
Green Advertising and
Recruitment
A campaign, which must include a minimum of two different media, to recruit students to further / higher education establishments or vocational training.
OVERALL WINNER
The winner will be selected from the winning entries in the other categories. No separate entry is required for this category.